Branding a revolutionary concept in Dayton… and the United States

Creating the brand identity for The Greater Dayton School, Ohio’s groundbreaking private non-religious institution for under-resourced students, was a journey rooted in innovation and social impact. Beyond being an educational facility, it embodies an entirely new concept in the academic landscape. The challenge was to capture the spirit of revolution inherent in the school’s philosophy, methods, and outcomes, positioning it as a national model conceived and actualized in the heart of Dayton. This brand needed to convey the transformative power of education, illustrating what can be achieved by underserved students when provided with comprehensive resources.

The Greater Dayton School’s identity goes beyond aesthetics; it represents a commitment to revolutionizing education and empowering students for a lifetime. The philosophy of the school demanded a brand that mirrored its visionary approach and Larry Connor, the founder, played a crucial role in shaping this identity. The collaborative process ensured that the brand resonated not only with him but also with the community it serves. The result is a visual representation that reflects the school’s ethos of inclusivity, empowerment, and the profound societal change it seeks to catalyze.

Witnessing the brand in action has been immensely gratifying. It has become more than just a visual symbol; it has become a cornerstone for the school’s message and mission. From marketing materials to community outreach, the brand has laid a strong foundation for communicating the school’s values, impact, and the potential of every student it serves. It stands as a testament to the power of strategic branding in fostering positive change in education and society at large.

I am honored to have been a small part of this project and send my thanks to The Connor Group, Larry Connor and Ryan Ernst for this experience.